Good SEO Practise

Good SEO Practise

Basic principles of Good SEO Practise

 

By following basic guidleines of good SEO practise you can help search engines understand your pages.

  • Create pages that are primarily for users, not search engines.
  • Don’t mislead your customers.
  • Consider what makes your website distinct, valuable, or engaging.  Make your website stand out from the crowd in your industry.
  • Avoid using tricks to boost your search engine rankings.  Ask yourself whether you would be comfortable explaining what you’ve done to a competitor’s website.

Help your users navigate your pages

 

 

  • Check all your links lead to active web pages.
  • Improve the speed with which your pages load.  Users enjoy faster sites, which improves the overall quality of their web browsing experience.
  • Create a website that is compatible with all device types and sizes, including desktops, tablets, and smartphones.
  • Check that your website displays correctly in different browsers.
  • Test usability with a screen reader for example, to ensure that your pages are helpful for users with visual impairments.
  • If possible, use HTTPS to secure your site’s connections.  Encrypting user interactions with your website is good SEO practise for web communication.

Help search engines understand your pages

 

 

  • Create a useful, information-rich website, and write pages that describe your content clearly and accurately.
  • Consider the words that users would use to find your pages and ensure that your site contains those words.
  • Make sure your <title> and alt elements are descriptive, specific, and accurate.
  • Create a clear conceptual page hierarchy for your website.
  • When using a content management system (such as Wix or WordPress), ensure that it generates  pages and links that can be crawled by search engines.
  • To help search engines fully understand your site’s content, allow them to crawl all site assets that would significantly affect page rendering, such as CSS and JavaScript files that affect the understanding of the pages.
  • Make the most important content on your website visible by default.  Search engines can crawl HTML content that is hidden within navigational elements such as tabs or expanding sections.  However, this content is less accessible to users and it is advised to consider making your most important information visible in the default page view.
  • Try to ensure that the advertisement links on your pages do not have an impact on search engine rankings.  For example, use robots.txt, rel=”nofollow,” or rel=”sponsored” to prevent crawlers from following advertisement links.
5 Simple SEO Tasks To Do Every Day

5 Simple SEO Tasks To Do Every Day

5 simple SEO tasks to do every day

 

1. Manage your links, this involves making sure that none of your current links are dead.  You should also check if there are any sites linking to you that you don’t know about.  If your site isn’t linked to by other sites on the web, see if you can persuade other websites to link to yours (but don’t pay them to do so; it could be deemed a violation).  If you receive requests for a link exchange, respond quickly.  Not every email you receive will be a good one and you should make sure to check any site that wants you to link to it.  If you are declining a link request let the requester know why, perhaps you have an incite that they do not.  They may be able to fix a few things and then become excellent link partners in the future.

2. Optimise your site for search engines, make sure your page titles are precise and descriptive.  Good SEO practice is to put different topics, products, or services on different pages, one topic (or closely related set of items) per page.  Mention everything that you have to offer and keep your content updated to account for seasons, trends, or new offerings.

3.   Ensure your site creates a great user experience.  Provide useful context by ensuring your visual content is relevant to the page’s subject.  It is recommended that you only use photos and images when they bring unique value to the page.  Place images near relevant text whenever possible and consider putting the most important image near the top of the page.  Create informative content, good content is just as important as visual content on your website.

4. Understand page experience, a set of signals that indicate how your visitors perceive the experience of interacting with your website across all devices.  Check if your site looks good on mobile devices and desktops.  Is your site secure, are your pages served over HTTPS.  Your site will be be found higher up the rankings than those that are not.

5. Finally, you should check each feature of your website to make sure it is still working properly.  The dynamic content that you  include must be delivered properly.  Does your site show intrusive interstitials to users, particularly on mobile devices?  Pages with intrusive interstitials provide a poorer user experience than pages with immediately accessible content.  Examples include pop ups that cover the whole screen such as cookie notices, or standalone messages that the user must dismiss before being able to access the main content.

 

SEO – An Introduction

SEO – An Introduction

Introduction to SEO

If you want to get the maximum amount of profit from a website, then you need to get as much traffic as you can.  If you want to get the maximum amount of traffic to your website, then you need to get to the top of Google and if you want to get to the top of Google, then you need SEO or Search Engine Optimization.  This is the process of optimizing a website so that Google will be more likely to index it and ensure that it ranks highly for the most relevant key words and phrases.

For example, if you have a website the sells hats, then you might try to get it to rank for the phrase ‘buy hats online’. To do this, you would go through an optimization process that would involve both ‘on site’ and ‘off site’ strategies.  With any luck, you would eventually be able to get your website to the top of the SERP for that term (Search Engine Results Page) and attract a huge amount of traffic.

More importantly, traffic would not just be from random visitors but rather from specific people who are looking for slippers.  People that are looking for hats at the very moment they came to your website (why else would they search for slippers?) which means they are more likely to buy and should only take a small push to get them to make that decision.

SEO can be a slow going process but it is still possible to climb the ranks and to get your website to a point where it will start getting more and more organic traffic from searches.

 

How SEO Works

SEO essentially works by attempting to second guess the algorithms used by Google to decide which sites to index and where to rank them.  Google works by using bots, an index and an algorithm.  The bots, also known as ‘robots’ or ‘spiders’, are small pieces of code designed to head out onto the web and look for content.  They read web pages and add that content to a massive index that Google can use as a reference.

From there, Google will then use an algorithm to identify which content in that index is relevant to which search – and which is offering value to the end user.  Ultimately, the aim of Google is to help people find interesting content that will be relevant to what they’re looking for.

This involves a lot of factors and the algorithm will look at how many links the content has, how visitors behave on that website and the use of key phrases within the content.  If a word or phrase is repeated often enough, then it is possible that word or phrase is likely to be the subject matter and should come up in searches for matching terms.

SEO basically works by predicting and guessing how the algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to ‘trick’ Google into believing that your site should be number one. Of course it’s not quite that simple though and actually, as we dig deeper, and there are other ways of looking at SEO that are more efficient.

Follow basic guidelines

By following basic guidleines you can help search engines understand your pages.

  • Create a useful, information-rich website, and write pages that describe your content clearly and accurately.
  • Consider the words that users would use to find your pages and ensure that your site contains those words.
  • Make sure your <title> and alt elements are descriptive, specific, and accurate.
  • Create a clear conceptual page hierarchy for your website.
  • When using a content management system (such as Wix or WordPress), ensure that it generates  pages and links that can be crawled by search engines.
  • To help search engines fully understand your site’s content, allow them to crawl all site assets that would significantly affect page rendering, such as CSS and JavaScript files that affect the understanding of the pages.
Branding is Crucial for Good SEO

Branding is Crucial for Good SEO

Why a Brand is Crucial for Good SEO

 

Branding is crucial for good SEO however, many marketers make the mistake of viewing their SEO and their broader marketing as being separate.  The assumption is that marketing entails things like social media marketing and advertising, whereas SEO involves adding lots of content to your website and using keywords.  The two are entirely different and there is no crossover… right?

Some website owners will even forego marketing entirely in order to focus solely on SEO as a tool to improve the status of their website.  But marketing and SEO are not separate, in fact, they go hand-in-hand and each supports the other. If you’re going to come up with an effective SEO strategy, then it needs to take into account an effective marketing campaign, this includes things like social media marketing, web design and branding.

Why Brand Matters

 

So how does creating a great logo, web design and site name help you with SEO specifically?  Firstly, creating a brand for your site is something that Google highly recommends.  Brands help to give a business and a website by extension a persona and an identity.

Think about the sites that are most successful on Google and you’ll likely find that they all use a brand rather than just a keyword as their site name.  Another reason that brands matter to Google is that brands matter to users.  If your site has a great logo, a smart web design that matches the logo and a clear mission statement, then you’ll find that your visitors find it much easier to get behind your message and to become fans of your content.

That in turn means that they are likely to spend longer on your site, reducing your bounce rates.  It means they will be more likely to share your links too, both of which Google will look at and view as a sign of a high quality website.  Another important reason to build a strong brand and spend time creating a site with high production values, is that it will send the right message to other site owners.  You know, the sites that you want to work with when building links.

Try and get a guest post from a top blog if your site looks like spam and see how it works out for you…

How to Design a Great Brand

 

So how do you create a great brand?  A great brand doesn’t start with a logo but rather with a mission.  It starts by knowing exactly what it is that you want to deliver to your users and exactly what sets you apart from the rest.  Your logo is then an expression of that and a label that will tell people what to expect when they come across your site.  It should also be well designed, be unique, identifiable and not overly complex.

Remeber, branding is crucial for good SEO.